YOUR SOCIALS SHOULD DO THE TALKIN’ FOR YOU.
With years of experience designing for both high-engagement influencers and local brands, my social media content and platform design is built for performance. My work blends data-backed insight with intentional branding.
I began at Fairwinds/ Passion Flower as a Social Media Specialist, where I was brought on to support content development and platform strategy. Within two years, I worked my way up to Social Media Lead, and then to Marketing Coordinator. These roles gave me room to grow, and I took it seriously—learning how to not just make content, but to make content that performs.
Through that experience, I’ve developed a sharp eye for social media design that’s both visually striking and strategically sound. I understand how to build cohesive content systems across platforms, design for engagement (not just aesthetics), and shape narratives that align with real business goals.
I create cohesive, brand-aligned content systems built for performance. My social media work focuses on:
1. CURATING INSTAGRAM PROFILES:
DESIGNING PROFILES WITH A PURPOSE… BECAUSE INFLUENCERS NEED HELP, TOO!
Imposter syndrome is real, but you don’t have to be a Fortune 500 company in order to curate and present your brand!
Whether you’re a micro influencer or have millions of followers, it’s important to put your best foot forward.
2. ENSURING BRAND CONSISTENCY ACROSS ALL UTILIZED PLATFORMS.
PASSION FLOWER CANNABIS COLLECTIVE
Before I joined, Passion Flower had no established online presence. I had the opportunity to build their social profiles from the ground up—designing a brand-specific visual identity tailored for digital platforms.
Profile Picture
Instagram Highlight Covers
Banner (Available in platform-specific dimensions)
X (FORMERLY KNOWN AS TWITTER)
Clean, cohesive, intentional. From one platform to the next— same voice, same vibe. You get the point.
3. DRIVING GROWTH ON ALL FRONTS: REACH, ENGAGEMENT, CONVERSION, & BRAND.
During my time at Fairwinds, I have had the opportunity to significantly enhance our social media presence.
Starting with 0 Instagram followers in the cannabis industry kind of feels like you’re at the bottom of Mt. Everest, staring straight at the tremendous climb ahead.
Due to extremely restrictive cannabis marketing laws in Washington State, as well as nationally recognized community guidelines on social platforms, many typical social media strategies were simply not feasible
Cannabis companies are not legally allowed to utilize paid ads, sell B2C online, and use banned words. On several platforms, there can be zero implication of cannabis products or consumption. Our pages were disabled and deleted without warning more times than we could count.
And still, our team rose to the occasion and we have grown page after page.
Cannabis companies are B2B, but their sales metrics are still heavily determined by B2C relationships.
Instead, this growth was achieved purely through innovative marketing campaigns, active engagement, word of mouth, client relationship building, and event participation (including booth design and networking).
ONE METRIC EXAMPLE:
Followers Now
2,600 & counting
Engagement Now
13.3k accts./ month
Followers Start
0
Engagement Start
400 accts./ month